Mr. Sandeep Gajakas & his unique concept, The Shoe Laundry® has been covered & featured extensively across print & electronic media for its revolutionary business idea & service by every major national & regional newspaper & magazines in all major languages. Over the last 19 years there have been several hundred articles about him & the fascinating story of his amazing venture.

Widely recognized as one of the most unique & revolutionary business ideas of our times, The Shoe Laundry®, is also taught as a case study in all premier business schools as a case study on entrepreneurship, thinking out of the box & addressing a service gap in the market.

Mr. Sandeep Gajakas has been been the guest of honor and keynote speaker at several symposiums, seminars & panel discussions including those by leading B schools, universities & panel discussions by CCI, FICCI, Ministry Of Skill Development & several others.

Outlook Money

Times Of India

Economic Times

India Today

Business Standard

Asian Age July 2003

Man's World

Man's World

ICC Kolkata.mp4
Mr. Amitabh Kant, CEO, NITI AAYOG.mp4

Indiamart Zee Western Region Awards

CII Bloomberg

Entrepreneurship Forum

Indiamart Zee Business Award Winner

Global Skill Summit - FICCI & Ministry Of Skill Development

Indiamart Zee Western Region Award

Indiamart Zee Business All India

Award Winner

Maharashtra Shiv Gaurav Puraskar

Award Winner

Global 50 Glory Award Winner 2021


Globalized Education Forum 2021

The Shoe Laundry Story

The Shoe Laundry® started well before the founder even realized it himself. Going to a boarding school at the age of 8 years in a red soiled hill station, Panchgani, with crazy monsoon and loving playing football / soccer in the muck, the everyday ritual of washing shoes & socks perfectly before being allowed to go for dinner was the actual beginning of The Shoe Laundry® story. Not wanting to be out done at having the cleanest shoes in the hostel meant scrubbing & cleaning them better than anyone else. A chore became a competition in his head. The public appreciation by the housemaster became the payoff. That didn't change through school, college, NCC & corporate life.

Even after 19 years in business, The Shoe Laundry®, is considered one of the most unique & innovative business ideas anywhere. In June 2003, with determination & conviction in his crazy idea & confidence in his self taught skills to clean & refurbish shoes , Mr. Sandeep Gajakas, single-handedly started The Shoe Laundry® - The World's First Profession Laundry Service Exclusively For Footwear. People had to be convinced that such a service was actually being offered & it wasn't a prank. People of all walks of life were esthetic to have this much needed service now available to them, at their doorstep.

The quality & unbelievable results of service & the transformation of their once filthy shoes created such a buzz that in a world without smartphones or social media back then, the popularity of the service grew like wild fire just through word of mouth. The Shoe Laundry® & its founder have been featured in hundreds of articles in all leading national & regional newspapers, magazines, news channels & radio. Its is also taught as a business case study in most business schools as a fantastic example of out of the box thinking, innovative business ideas & entrepreneurship.

Over the years, The Shoe Laundry® has become a legacy brand name, like the ones that define not just a service but also an industry. An industry that did not exist before our brand came into being & has since become synonymous with excellence in footwear laundry, refurbishing & excellent customer service.

Through 25 years of hard work and R & D, we have developed & perfected a 15 Stages & 120+ steps process to wash, clean & repair shoes like never before. Every single component & area of the shoes is cleaned thoroughly. Every surface, visible or out of sight is cleaned down to every single stitch & weave of the material. Also the laces, insoles, straps & fittings are cleaned perfectly.


We have come a long way in the last 20 years & today The Shoe Laundry® serves thousands of customers, manages aftersales for hundreds of footwear stores & also does bulk refurbishment for some of the best brands in the world through its network of stores, franchisees, workshops, warehouses & logistics infrastructure. And we are just getting into our next phase of rapid national & international expansion with a new & unique franchise model.